Grow Your Business with Google and Meta Ads
Want fast, scalable growth? Then you need to be advertising on Google and Meta. But not just “running ads”—you need performance-driven campaigns that bring in leads, appointments, and sales with measurable ROI.
With over 15 years of experience and an MBA in Marketing, I’ve helped dozens of businesses across industries—including medical clinics, e-commerce stores, and service providers—scale through paid traffic.
Why Google Ads?
Google Ads are intent-based. Your prospects are already searching for what you offer:
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“Laser therapy near me”
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“Best orthopedic clinic in South Carolina”
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“Buy rare retro soccer jerseys online”
This is where Google Search, Display, and Performance Max come into play. When optimized properly, Google Ads put your brand at the top of the results, right when users are ready to act.
Key elements of success:
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Keyword targeting with buyer intent
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Negative keyword filters to reduce waste
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Conversion tracking (Google Tag Manager or native)
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Ad copy that speaks to pain points and urgency
Why Meta Ads?
Meta (Facebook & Instagram) Ads are interruption-based, perfect for:
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Creating awareness
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Promoting offers or lead magnets
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Retargeting site visitors or abandoned cart users
If you’re in the aesthetic or wellness space, Meta Ads can be a goldmine. Campaigns like “Claim Your First Skin Treatment for $49” or “Free Consultations for Limited Time” can drive massive engagement when paired with video or carousel creatives.
What Makes or Breaks Paid Campaigns?
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Ad Copy That Converts You only have seconds to hook your audience. Whether it’s Meta or Google, the message must:
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Address the pain point
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Offer a benefit
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Include a clear call to action
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Creative That Stops the Scroll On Meta, image and video matter more than anything. Don’t rely on stock images—use client visuals, testimonials, or demo clips when possible.
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Landing Pages That Load Fast and Convert This is the most overlooked piece. Don’t send traffic to your homepage. Build dedicated landing pages with:
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Clear offer
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Benefit bullets
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Trust elements (reviews, certifications)
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Strong CTA above the fold
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ROAS and CPL Monitoring We monitor Cost Per Lead (CPL) and Return on Ad Spend (ROAS) constantly. If you’re not tracking, you’re guessing.
Real Results
One of our campaigns for a medspa client yielded:
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$6.20 average CPL on Meta
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34+ booked consultations in 4 weeks
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Over $12,000 in new revenue
That’s what happens when media buying meets strategy and optimization.
Closing Thoughts
Don’t waste another dollar on guesswork ads. Whether you’re looking to generate leads, sell products, or fill up your calendar—Google and Meta Ads are the fastest way to grow. Let’s put your budget to work.
